Small-business

I looked past the usual freelancer-versus-service debate and focused on the real question small businesses care about: which option actually saves the most time once briefing, revisions, approvals, and day-to-day coordination are all included.

I wrote this for business owners who hired an agency or freelancer for social media and still ended up briefing, editing, chasing revisions, and cleaning up the process themselves — and what to do instead.

I broke down what a social media agency really costs compared with a $99 managed service, including not just monthly fees but the hidden labor, approvals, and operational drag that most buyers miss.